Can this new health IT effort help brand Philly as a tech hub?

A radio wake-up call from Safeguard Scientifics CEO Steve Zarrilli got us thinking about the importance of marketing.

We were only half awake when we heard a familiar name on the radio Monday morning. (Yes, we wake up to WHYY. We like passing in and out of sleep to the news, it does strange things to our dreams.)

“I’m Steve Zarrilli, CEO of Safeguard Scientifics and a partner in the Health Care Innovation Collaborative,” the voice said.

Huh, the venture capital firm on WHYY? Suddenly, we started paying attention.

It was an ad spot for the Health Care Innovation Collaborative, a coalition of local companies and institutions that wants to turn Philly into a hub for health IT, and its new program that aims to connect new healthcare ideas with legacy corporations. Other WHYY spots also included Independence Blue Cross CEO Dan Hilferty and Penn Medicine CEO Ralph Muller.

Read the full article here: www.technical.ly

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