The Founder Building A Wealth-Management Product Her Grandmother Would Have Loved

Mical Jeanlys-White built WealthMore out of frustration.

She spent years on Wall Street, building products at American Express and serving as a managing director at JPMorgan Chase. She realized the finance industry still had a long way to go when it came to helping consumers build and understand wealth.

“Seventy percent of Americans do not have access to a wealth adviser due to high account minimums and high fees, yet those with a wealth adviser grow 2x more wealth,” she told TechCrunch. “When I tried to find a wealth adviser, I came across the same frustrating, broken experience.”

Her response was to launch WealthMore, an investment platform that requires only a $5,000 minimum to connect customers with adviser-led portfolios, licensed wealth advisers, and financial planning services.

The idea came to her while she was riding her Peloton, naturally.

“I like to say that WealthMore is Peloton meets wealth management,” she said. “Our goal is to normalize that for the 99%. When more people do better financially, the social and multiplier impact is significant.”

After two years of building the company, the company quietly launched its beta in June and is officially announcing it today, right here, in TechCrunch.

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