Philly-Area Startup For Investing In Real Estate Debt Rebrands With Wider Offerings

Once known as Yieldeasy, the Newtown company is now called Finresi. It added hundreds of users after a pivot last spring.

A Bucks County startup making an alternative real estate investment marketplace has rebranded: The company formerly known as Yieldeasy is now Finresi.

The new name squishes together the words finance and residential.

“I think this really helped us to brand ourselves as the domain experts in investing in real estate financials or real estate debt as an asset class,” Finresi cofounder Jeff Gopshtein told Technical.ly.

The Newtown-based company pivoted last spring from being a marketplace for buying apartment buildings to allowing investors to invest in property loans and participate in real estate debt. After pivoting, Yieldeasy launched its new platform last August. It relaunched its platform under the Finresi brand two weeks ago, and has added 700 new users.

The overall platform is the same, but it has a wider variety of real estate offerings, both in smaller real estate markets and fast growing markets, Gopshtein said. There’s also a wide variety of loan sizes, to attract more investors, he said.

Finresi’s overall look has been updated with a more user-friendly dashboard that makes it easier for investors to research loans.

The company is looking to make it easier for accredited investors to invest in real estate without having to be a property owner. Users can invest in properties alongside lending partners, taking a share of the loan. When property owners make loan payments, investors receive a monthly return. When the loan is fully paid, they receive their principal investment back.

The process of real estate crowdfunding, where an investment property is funded by multiple sources, has seen increased popularity. Finresi is focused on debt investments which can have lower risk, but lower potential returns compared to equity investments, according to Investopedia.

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