Philadelphia Data Mapping Startup Founded By Former White House Staffer Raises $3M To Fuel Growth

A Philadelphia startup founded by a former White House staffer that maps geographic population data to help inform policymakers, business leaders and students has raised $3 million to accelerate its growth and up its headcount.

PolicyMap Inc. was founded in 2018 by Maggie McCullough, who has also held roles with the City of Philadelphia, the Commonwealth of Pennsylvania and the U.S. Department of Housing and Urban Development. It was spun out of the Reinvestment Fund, a Philadelphia-based organization that provides financial and analytical tools to nonprofits.

The $3 million Series A was led by the Reinvestment Fund, which matched the $1.5 million PolicyMap raised from Ben Franklin Technology Partners, Spring Point Partners and individual investors.

With the funding, in 2024 McCullough plans to add seven new roles to an existing team of 26, primarily in data science and technology roles.

In addition to its headquarters in Center City, PolicyMap also has an office in Los Angeles.

PolicyMap, which serves nonprofits like health systems and universities, including most of the major institutions in the Philadelphia area, has seen steady growth since its inception, seeing more than double-digit revenue growth year over year each year since 2019, McCullough said.

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