Sports Sponsorship Company LeagueSide Has Been Acquired By TeamSnap

The deal widens both companies’ footprints to 40,000 sports organizations and 11 million families.

Sportstech company LeagueSide, which planted its Philly roots when cofounders Evan Brandoff and Zubin Teherani met at training camp for Venture for America, is expanding its reach via an acquisition by sports software company TeamSnap.

The 2015-founded, Center City-headquartered company matches youth sports leagues across the country with brands that will sponsor the teams. In turn, the sponsors gain exposure and potential clients, and can track relevant metrics provided by LeagueSide. Since its launch, LeagueSide has grown to feature more than 20,000 local sports orgs, and works with sponsors like DIRECTV, Chipotle, Uber and Verizon.

Remote-first TeamSnap, founded in 2009, is an online sports community and sports management platform that’s used by millions of youth sports coaches, admins, players and parents, the company said. Its acquisition of LeagueSide will “launch a unique offering for brands to connect with the youth sports industry,” per a statement. Financial details of the deal were not disclosed.

“We have listened to brands and partners looking for ways to connect in-person with youth sports communities, as well as youth sports organizations interested in sponsorship opportunities — and this is our answer,” said Peter Frintzilas, CEO of TeamSnap, in a statement. “Like LeagueSide, TeamSnap at its core is a company focused on improving the lives of youth athletes and their families, while making sports accessible to all. We are excited to welcome these forward-thinking innovators to our team.”

Read the full article here. 

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