In a Deal That ‘Bodes Well’ for Local Investors, Center City’s Sidecar Has Been Acquired by Quartile

Performance marketing company Sidecar, a mainstay in the Philly tech scene since its launch nearly a decade ago, has been acquired by New York-based Quartile, the company announced Monday.

Five-year-old ad optimization platform Quartile specializes in ecommerce marketplace sellers, and Sidecar CEO Andre Golsorkhi said that the deal — for which details were not disclosed — allows the companies for form one “high-growth organization focused on creating the largest ecommerce marketing platform in the industry.” Both companies currently use machine learning and natural-language processing to bring data-driven strategies to their clients.

The companies will operate under the Quartile name in a newly combined organization, and Sidecar’s nearly 200 employees will join with Quartile’s team for a headcount of about 300, with plans for growth, Golsorkhi said. Quartile CEO Daniel Knijnik will remain chief executive while Sidecar’s Golsorkhi will become its president.

In an email, Golsorkhi told Technical.ly the company’s new headquarters is in New York, but it maintains its Center City office. They’ll continue to have a distributed workforce, with a mix of remote, in-office and hybrid work. Golsorkhi added that they are “equally merging” Sidecar’s and Quartile’s teams and technologies.

“By combining Sidecar’s best-in-class solution and expertise managing campaigns for DTC e-commerce merchants with our proprietary AI-driven analytics and optimization platform, we will create the most comprehensive and powerful e-commerce suite,” Knijnik said in a statement. “The two companies’ complementary businesses, products and relationships will offer unrivaled benefits for our combined customers, employees and other stakeholders across a diverse set of markets.”

Read the full article here.

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