Audigent Secures $19.1 Million Series B Financing Round Led by EPAM Systems/The Go Philly Fund

Audigent, the “2.0” data management platform (DMP) and leading edge “data agency” that has pioneered data-driven private marketplace deals through its cookieless HALOM Identity product suite has announced that it has completed a $19.1 million Series B round of financing.

The funding will allow Audigent to continue its expansion as the premier first party data platform for the entertainment, sports, lifestyle and Direct-To-Consumer (DTC) eCommerce verticals as well as further its innovation as one of the leading next-gen data monetization platforms for major retail and CPG partners. The Go Philly Fund, a joint venture between Ben Franklin Technology Partners and EPAM Systems, Inc., has led the investment round with additional participation from both existing and new investors including: Broadscale Group, Raised in Space, MathCapital, Riverpark Ventures and others.

The investment brings Audigent’s total funding to $33.6 million since launch and will help the company broaden the reach of its cookieless PMP products and HALO IDTM while also aggressively expanding its sales and marketing efforts globally. Additionally, it will fuel the continued expansion of first-to-market data and inventory monetization tools for premium digital publishers. EPAM’s VP, Co-Head of North America, Regina Viadro will join the Board of Directors.

The Series B financing builds on an exciting year of growth for Audigent, highlighted by extraordinary demand for its SmartPMPTM and ContextualPMPTM products as well as growing adoption of its cookieless HALO IDTM by both content publishers and supply side platforms (SSP).

Read the full article here.

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